The Code of Practice outlines 13 practices ensure advertising and promotions are delivered in a responsible manner.
Our external management company HSC employs a Group Marketing Manager who audits all CSI internal & external promotional materials. Compliance documents include; Liquor Act 1991 Guideline 60, Code of Ethics (AANA), RG Code of Practice Resource Manual and QLD Responsible Gambling Advertising and Promotions Guideline.
She has also provided an in-house condensed checklist from the Gambling Advertising and Promotions Guidelines for all internal materials to be compared against. All of the Club Marketing Materials (including entertainment and events) have the Gambling Help Online logo and contact details, a positive gaming message and where any promotional relevant terms and conditions can be viewed (Print and Electronic material).
The Club produces a publication every 2 months (7,500 copies) that has a highlighted section in the general info for Gambling Help assistance. All internally created brochures (CardIt and Rewards program) all have contact details for Gambling help agencies.
CSI ensures that advertising and promotions:
6.1 comply with the Advertising Code of Ethics as adopted by the Australian Association of National Advertisers. Any advertising or promotions aligns with the Advertiser Code of Ethics.
6.2 are not false, misleading or deceptive Any advertisement or promotion is based on fact.
Having available any terms and conditions to any promotion or condition of winning.
Ensuring that any prize or offer that is advertised or promoted is available at the time of the advertisement or promotion.
6.3 does not implicitly or explicitly misrepresent the probability of winning a prize.
Responsible advertising and promotion will emphasise the fun and entertainment aspect of gambling and not imply an individual promise /guarantee of winning. Winning will not be presented as the probable or likely outcome in each playing instance or session of play.
6.4 does not give the impression that gambling is a reasonable strategy for financial betterment. Responsible advertising and promotion will not promote gambling as an easy and automatic: alternative to employment or earning an income, financial investment, way of solving financial problems or way to achieve financial security.
6.5 does not include misleading statements about odds, prizes or chances of winning
Responsible advertising and promotion will not make false promises/statements about the odds, prizes or chance of winning. This includes not suggesting that skill can influence games that are really games of chance.
6.6 does not offend prevailing community standards Responsible advertising and promotion will reflect decency, dignity and good taste and adhere to prevailing community standards.
6.7 does not allow gambling to dominate, where there are other activities to promote
Responsible gambling advertising and promotion will ensure there is a balance between messages about gambling and other activities offered by the gambling provider.
6.8 is not implicitly or explicitly directed at minors or vulnerable or disadvantaged groups
Media selection and placement of television advertising will be in accordance with the Commercial Television Industry Code of Practice. Advertising and promotion is not directed primarily at the vulnerable or disadvantaged groups by linking social and financial betterment issues to gambling.
6.9 does not involve any external signs advising of winnings paid.
External signs include signage able to be viewed from any external part of a gambling provider’s premises. This also includes signage not on the premises, such as highway billboards.
6.10 does not involve any irresponsible trading practices by the gambling provider –
persuade an individual to gamble who, in the absence of an inappropriate inducement, would not have otherwise. This may result in individuals being persuaded to gamble for longer periods of time and in a more excessive and irresponsible manner than they otherwise would have done.
6.11 does not depict or promote the consumption of alcohol while engaged in the activity of gambling
6.12 has the consent of the person prior to publishing or causing to be published anything which identifies a person who has won a prize Gambling provider will not publish anything which identifies any person who has won a prize, unless that person has given prior consent.
6.13 where appropriate, positive responsible gambling messages are incorporated in advertising and promotion
An example of a positive message : “Keep gambling enjoyable, gamble responsibly.”
6.14 Venues are to ensure that patrons who are excluded (either self-exclusion or venue-initiated exclusion) are not sent advertisements or promotional materials
6.15 Similarly, venues are to respect the wishes of patrons (not excluded) who request that such advertising and promotional materials are not sent to them
6.16 The role of the Customer Liaison Officer (CLO) includes:
Providing advice and information to venue staff and patrons on any of the venues’ advertising and promotion policies Responding to issues brought to their attention by other venue staff (i.e., resolving those issues),
6.17 Venue staff support the CLO in this regard by providing advice and information to patrons and referring any query they cannot answer to the CLO.
The CSI Responsible Gambling Policy will be reviewed on a regular basis by the Management team in consultation with Relationships Australia, & subsequently endorsed by the Board of Directors.